After the iPhone 4S announcement, I did the podcast circuit and talked about how Tim seemed a little wooden in his impossible job of succeeding Steve Jobs as Apple pitchman. When I said that, I had no idea how sick Steve was or how near he was to the end.
But Tim did.
Tim Cook stood up there and talked about his love for Apple while his friend was near, dying. And he announced the iPhone 4S. Everyone of those guys that took that stage knew this while we were all obsessing on wedge shapes and megapixels. Superhuman.
Go back and watch the video again. You’ll finish it knowing Tim Cook is the right guy.