Reuters is reporting that September 1-3 we are going to get augmented reality Star Wars characters on our iPhones at certain retailers like Target, Wal-Mart, Best Buy and … yes … Apple.
Of course, this is something right in my wheelhouse. It may even compel me to go to a store, which I usually try to avoid.
One curiosity for me is that this AR stunt happens before iOS 11 ships so it will not be taking advantage of the remarkable AR support we’ll see in the next version of iOS. It will be interesting to see how well they pull it off without that advantage.