The Wall Street Journal ran an article covering how News Sites are seeing a dramatic decrease in traffic in response to Google’s new AI tools. This shouldn’t be a surprise. AI search delivers answers without requiring the you to click on the blue links. So there’s less traffic for all Internet sources and, subsequently, less revenue.

That said, AI is only going to become more of a force in search. The answer is not to put the toothpaste back in the tube, but instead rethinking how we monetize content on the Internet.