Misguided Optimization – Seth Godin

In some 30 years of representing businesses, a universal truth that emerged was that every time a company I represented got taken over by one of those sharp-pencil guys, they lost their way. Seth Godin’s recent piece on how short-term optimization leads to enshitification is absolutely spot-on.

Written by David Sparks

I write about getting more from your Apple gear. If this was useful, go deeper in the Labs or grab the weekly newsletter.