Today Apple and IBM announced a partnership to use IBM’s enterprise expertise and Apple’s products to tackle enterprise sales. It seems like a good fit. There are a lot of moving pieces and, as usual, Macworld covers it well.
For years now, Apple has been building this retail/consumer battleship and largely ignoring enterprise sales. While Apple has lavished significant attention on enterprise support in iOS, they’ve never appeared to care much about selling to and supporting the enterprise. As a result, we’ve all wondered if they had some sort of plan or just didn’t care. With today’s move, it appears the plan is to offload enterprise sales and support to IBM. It makes sense. I hope it goes well for both companies.