ProPublica published an article (that I found via Daring Fireball) about recent changes in Google's terms of service. Traditionally, Google has kept web-browsing information segregated from your personally identifiable information. Not anymore. As ProPublica explains, "... Google could now, if it wished to, build a complete portrait of a user by name, based on everything they write in email, every website they visit and the searches they conduct."
As I continue to tilt at the privacy windmill, I'll continue to get the critical emails and tweets telling me to just get over it. I'm not trying to sound like the tin-foil-hat brigade here but what happens if Google gets new management next year that decides to use that data for evil or some foreign (or our own government) hacks that data to use for some nefarious purpose? It seems to me that is conversation we should be having right now.