Super Mario Run is an interesting angle for Nintendo. The game isn't a traditional Nintendo game but instead a taste of one. If you really want a proper Mario platform, you'll still need to buy Nintendo hardware and that is probably the point.
The most annoying bit for me is their extreme copy protection. The app actually has to have an Internet connection to work. It's not requiring Internet data to play the game but instead it's a copy protection mechanism. I hate it when a company makes a product significantly worse for paying customers in effort to avoid software piracy. As an example, I was in line at Disneyland a few days ago and thought I'd play the Mario game while waiting. Unfortunately the Internet sucks at Disneyland and instead I got this.