Apple's Portrait Mode Ads

Apple has a few new ads spots showing off iPhone 7 Plus Portrait Mode. Now that the shiny newness has worn off Portrait Mode, I'm curious how much it has stuck with users. I'm still using it, but deliberately. I need to plan taking a portrait shot, which is probably what Apple intended.

Another observation is that my non camera-fidly friends love Portrait Mode shots while my friends that own fancy cameras aren't so easily impressed. I consider the fact that I can get a shot like this with my phone an absolute win.