Don’t Blow It

Apple continues to ramp up its stance on privacy as a marketing point for the iPhone. As I watch ads like these, I agree with the point and they certainly can distinguish themselves from their competition when it comes to privacy. At the same time, with every statement Tim Cook makes about privacy and every additional ad like this that runs, the stakes get higher for Apple to live up the very public position they are taking. All I can think is, “Don’t blow it.”