Last week, Apple issued an apology for their practice of having their contractors review Siri audio for quality control. I’m glad that they are making changes, and I appreciate the plain language in the apology. I can only imagine how much pressure there was to “lawyer” it up. I like that Apple takes privacy seriously, and if I had to bet a nickel, I would say they will learn from this experience.

That said, I hope they still figure a way out to get good feedback on Siri, including its failures. Privacy is important. Siri getting better is also important.