Innovating when You’re Big

Yesterday Apple had a good day. They reported 2021 Q1 income and things are going gangbusters. $111 Billion (with a B) in one quarter. Moreover, Apple now reports 1 Billion active iPhone users. It’s all nuts.

Success like that makes it hard to innovate. Everything has to be at such a scale that you can’t afford to make any mistakes. That is one of the reasons I’ve been so fascinated with the recent Mac renaissance and Apple Silicon. It seems right now that the Mac is where Apple can take risks. Hopefully, they do.