The Keynote Story

As we head into today’s Apple “Far Out” keynote, we’ve got a pretty good idea in terms of what we’ll see in the new iPhones and at least an inkling of what we’ll see with the new Apple Watch.

What we don’t know is the narrative. Apple does have a story around its products and how they see them fitting in for their users and along with the rest of the Apple product line in general.

For the iPhone, it is the modern utility belt in your pocket doing everything from communications to photography. For the Apple Watch, it’s increasingly becoming a health-focused product there to help keep you fit and (sometimes) alive.

With each new Apple keynote, I’m always interested to see how they look at whatever they’re introducing as part of that larger narrative. If you watch the event today, pay attention to the story.