Has Apple Lost Its North Star?

Despite the name of his blog, Hypercritical, I’ve always appreciated the measured tone John Siracusa takes when it comes to criticizing Apple. From the outside, it’s always easy to oversimplify analysis of what’s going on in a trillion-dollar company, and John doesn’t do that.

That’s why his recent post, Apple Turnover, stands out for me, in that John makes a simple argument that Apple has lost its North Star and needs a management change. It’s hard to argue with his logic.