Privacy Policy


Your privacy is important to Sparky Media, Inc,. This privacy statement provides information about the personal information that Sparky Media, Inc, collects, and the ways in which Sparky Media, Inc, uses that personal information.

Personal Information Collection

Sparky Media, Inc, may collect and use the following kinds of personal information: 

At, you provide no data. There is no site login, forum, or other mechanism for you to leave any personally identifiable information;

We use third third-party vendors, identified below, to help with delivery of the newsletter and processing of your payment. We never see any of your full credit card number or payment details, which are handled through third party vendors;

Legal Basis for Collection of Information asserts the following legal grounds for the collection of data:

Explicit Consent

When you sign up for the newsletter or purchase books or video products, you provide explicit consent for Sparky Media, Inc, to collect the above listed personal information.


If you enter an agreement with for the provision of services in exchange for payment, will be required to collect the above listed personal information.

Using Personal Information

Sparky Media, Inc, may use your personal information to: 

  • send to you the newsletter and account-related email;
  • send you purchased ebooks and video instructional materials;
  • send to you statements and invoices;
  • collect payments from you; and
  • send you marketing communications.

Where Sparky Media, Inc, discloses your personal information to its agents or sub-contractors for these purposes, the agent or sub-contractor in question will be obligated to use that personal information in accordance with the terms of this privacy statement. Except for the third-party vendors that collect your data separately when you sign up and pay, has never shared any of its user data with any third parties.

In addition to the disclosures reasonably necessary for the purposes identified in this privacy policy, Sparky Media, Inc, may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights.

Data Processors

Sparky Media, Inc, uses the following data processors with respect to the personal information collected:


MailChimp (link) manages the creation and delivery of all newsletters sent from Sparky Media, Inc,. MailChimp Privacy Policy (link)


Squarespace (link) manages the website code and hosting of and all related analytics. SquareSpace Privacy Policy (link).


Vimeo (link) manages distribution and viewing of some of the MacSparky Video Field Guides and processes payment on those transactions. Vimeo Privacy Policy.


FetchApp (link) manages distribution and viewing of some of the MacSparky Field Guides and processes payment on those transactions. FetchApp Privacy Policy.


Apple, Inc. (link) manages distribution and viewing of some of the MacSparky Field Guides and processes payment on those transactions. Apple iBooks Privacy Policy. 

Data Retention Policy

Data will only be retained as long as you remain subscribed to the newsletter (either paid or free version) plus one year following termination.

Securing your data

Sparky Media, Inc, will take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information. If Sparky Media, Inc, stores any of your data, it will do so on secure servers.  

Cross-border data transfers

Information that Sparky Media, Inc, collects may be stored and processed in and transferred between any of the countries in which Sparky Media, Inc, operates to enable the use of the information in accordance with this privacy policy. You agree to such cross-border transfers of personal information. 

In addition, personal information that you submit for publication on the website will be published on the internet and may be available around the world.

California Online Privacy Protection Act Notice

(1) Sparky Media, Inc, does not track users, who interact with its website across the web, and therefore does not use “do not track” signals.

(2) Sparky Media, Inc, does not authorize the collection of personally identifiable information from users on any Sparky Media, Inc, website for third party use through advertising technologies.

GDPR Compliance seeks to fully comply with the European Union’s General Data Protection Regulation (GDPR). Pursuant to this regulation, you have the following rights on this website:

1.     Right to be forgotten: You may cancel your account at any time. If you wish your data to be permanently deleted, you may contact us at and it will be deleted within 72 hours.

2.     Right to object: We have never performed any data science projects on user data and do not anticipate doing so in the future. If, at some point in the future we determine a use for any sort of data science project on our user data, we will notify you in writing before doing so. In that event you may remove your contact data from any such project by emailing us at with the subject line “Opt Out of Data Science”.

3.     Right to access and rectification: You can contact us at at any time to access copies of all user data we retain for you. We will remove, update, or change any personal information about you from our servers immediately upon your request.

4.     Right of portability: We only retain your name and email address. Nevertheless, we will provide that information to you upon your request.

5.     Right of restriction: You can make a q request for restriction or suppression of your personal data through the contact information at the end of this privacy policy.

Without prejudice to any other administrative or judicial remedy, if located in the European Union, you shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

Updating this statement

Sparky Media, Inc, may update this privacy policy by posting a new version on this website. You should check this page occasionally to ensure you are familiar with any changes. 

Other websites and the newsletter contains links to other websites. Sparky Media, Inc, is not responsible for the contents of those third party websites or responsible for the privacy policies or practices of any third party.

Contact Sparky Media, Inc,

If you have any questions, complaints, or requests concerning your data, this privacy policy, or’s treatment of your personal information, please write:

  • by em
    ail to; or 
  • by post to Sparky Media, Inc., 7700 Irvine Center Drive, Suite 800, Irvine, CA 92618