Apple’s Enemies

I’m 100% on board with Brent Simmons’ post at Macworld yesterday.

“Instead, Apple’s enemy is Apple itself. It must attract and retain talent. It needs to get strong where it’s weak—particularly with syncing and online services.

It needs to retain that awesome balance between cautious incremental updates and the occasional, mind-blowing new.

It’s not easy. But nobody does it better than Apple.”

I tried to make a similar point in my Macworld article about the culture of fear in the Apple community. We are not going back to a world where one platform gets 96% of the market share. We no longer need to be worried about our beloved fruit company shuttering its doors. It is now up to Apple to continue to deliver.