Evernote Changes

Evernote is making some changes. Basic users are going to be limited to two devices and pricing for a Premium subscription just went from $45 to $70 per year.

Katie Floyd sums it up nicely. “… as a long-time Premium user the problem for me, and for Evernote, is I’m just not sure I get $70 worth of value out of Evernote anymore.”

I’m not sure where things went wrong but Evernote is no longer the darling of nerds that it used to be. My pet theory is that they went into way too many lateral markets.

Hopefully these adjustments will let them get back to focussing on what made the product great to begin with. The trouble is there are a lot more viable options now than there were when Evernote first arrived.