Now having returned from WWDC, I can’t help but take a few minutes to reflect upon the general mood in San Jose this past week. Developers were a lot less surly this year and I spoke with several developers inspired by Apple’s work to go and create the next big thing.
Why wouldn’t they? We got new Macs, iPads, and the software updates addressed many priority issues, like iPad productivity. I can’t really put my finger on it but it seems like Apple just has its eye on the ball better this year than it did last year. Talking to folks around San Jose, one explanation was that Apple had a lot of focus on the new building and the car project. I’m not sure if that’s the case. It may just be that the features they announced this year took longer than expected.
Indeed, it really doesn’t matter why it suddenly seems Apple is addressing these issues so much as the fact that they are addressing these issues.
The iPad gets a lot better with iOS 11. I have a long list of critiques having used it under fire for several days but, fundamentally, the iPad gets more useful when iOS 11 ships.
The bottom line is people are generally happy with what Apple announced last week. Now let’s keep the the momentum rolling. I’ve got three hopes for the next year:
- I’d like to see that Apple is listening to feedback particularly on the iOS 11 iPad improvements. Beta users have some great ideas and I’d like to see the best of them make it in before iOS 11 ships.
- I would also like to see Apple continue to do incremental updates to the Macintosh hardware. The fact that they upgraded the MacBook Pro to the most current processor in less than a year is a great sign. That is, however, just one data point. I hope that they continue to upgrade hardware as soon as the appropriate upgraded chips are available.
- With the improvements of the iPad and the iPad operating system, we now need a healthy ecosystem where developers can spend the time necessary to make professional iPad applications and then sell them for enough money to justify the effort. Hopefully Apple can work with developers to find a way to make that happen.