Star Wars Augmented Reality Promotion

Reuters is reporting that September 1-3 we are going to get augmented reality Star Wars characters on our iPhones at certain retailers like Target, Wal-Mart, Best Buy and … yes … Apple. 

The hunt for “Star Wars” characters is scheduled to last three days and will coincide with “Force Friday II,” the day retailers start selling toys and other products tied to “The Last Jedi” with midnight openings around the world.
— Reuters

Of course, this is something right in my wheelhouse. It may even compel me to go to a store, which I usually try to avoid.

One curiosity for me is that this AR stunt happens before iOS 11 ships so it will not be taking advantage of the remarkable AR support we’ll see in the next version of iOS. It will be interesting to see how well they pull it off without that advantage.