64 and 256

I recently spent some time in the Apple Store looking at the iPhone 8. There’s a lot to like about the new iPhone. It’s substantially better than its predecessor, and the glass back makes more of a difference than I thought it would. It’s silly but one the thing that pleased me is the memory configurations of the new iPhone. By making just two options at 64GB and 256GB, Apple is correcting what I think has been a problem for years. No longer does someone buying an entry-level iPhone get a handicapped device. For so long, Apple was selling the entry-level iPhone at 16GB, which was not enough. Apple raised the entry-level iPhone to 32GB last year, but this new dual option policy where a user can get either 64GB (which is just fine for most people) or 256GB (which is just fine for the power users) makes a lot more sense.

No longer do I have to watch somebody buying a brand new 16GB iPhone in the Apple Store and restrain myself from telling a complete stranger they’re making a mistake. I’m glad Apple has made this right.