Kara Swisher’s Tim Cook Interview

Kara Swisher from the New York Times conducted a 35-minute interview with Tim Cook. I was impressed with just how much she covered and how how certain Tim was in his answers. Nothing Tim said felt apologetic. He certainly is shading things in favor of Apple when he talks about the 15% cut for small businesses. (In truth, the wacky way they determine that is pretty gross.) Nevertheless, clearly Apple is in good hands.

The bit that stood out to me the most was his discussion of augmented reality and virtual reality. While Apple glasses have always felt like a project that was years away. Suddenly, it doesnā€™t so much feel that way any more. The Apple glasses feel like they have a lot more momentum now than in years past. Regardless, I recommend listening to the entire interview.