I remember as a kid reading how Nielsen Ratings were tabulated by people keeping a clipboard on top of their TVs. I thought that was nuts. Well, lack of TV data is no longer a problem. Engadget reports (found via Daring Fireball) that Vizio now makes nearly as much money selling user data as it does selling TVs. It’s ironic that the devices we buy to watch end up watching us back. What’s next? Is my toaster going to start collecting data on me?
While I am a fan of the new Apple TV remote, I’m even more a fan of the fact that Apple isn’t using the Apple TV to monetize my viewing habits.