Recently 9to5 Mac reported Kevin Lynch is moving from the Apple Watch to the Apple Car. Every time we get a car-related rumor or announcement I have to remind myself that it exists. While my brain has no problem retaining the fact that Apple will eventually have a pair of cool glasses with interesting tech, I haven’t got around to internalizing that it may also some day be a car manufacturer.

Regardless, someday there will be a book telling the inside story of Project Titan and its various starts and stops and I look forward to reading it, because from the outside the story so far is confusing as hell.