The Inside Story on Apple Maps

CNN scored a nice interview with some of the Apple Maps leadership about the journey they’ve been on and where the app is now. (I found this interview via 9to5 Mac.) I wish Apple would let their project leaders talk to the press more often. Articles like this let us get a better understanding of the philosophy behind choices in Cupertino and help us make better decisions as consumers as to what is right for us. For instance, I didn’t realize how big a deal Privacy was to the Apple Maps team until reading this article.

As for me, I’ve been using Apple Maps for a long time. I like the convenience of it and I’m fortunate enough to live in California, where I think Apple has historically always had pretty good data. It has performed well for me or I wouldn’t have stuck with it. That said, I really only care about accurate directions and navigation help, like telling me what lane I need to be in. All that stuff about the 3D maps of buildings is something I never looked at until getting the image for this post. It’s nice, but I don’t have much use for it.