Apple just announced a “special Apple Experience” on March 4 in New York, London, and Shanghai. Not an “event.” An “experience.”

The rumor mill has up to nine new products in play: MacBook Pro with M5 Pro and Max, MacBook Air with M5, iPhone 17e, two new iPads, a budget MacBook with an A18 chip, a refreshed Studio Display, a new Apple TV, and a HomePod mini 2. That’s a lot of hardware, and I doubt we’ll see all (or perhaps any?) of it on March 4.

Part of me wants this to be the big HomePod moment. A proper smart speaker with a proper Siri. But we still haven’t seen a successful Siri brain transplant, so I suspect that’s still a ways off.

If I had to bet a nickel, I’d say the headliner is the M5 MacBook Pro and new Studio Displays. If you’ve been following my posts on M5 AI performance, you know I think this chip is a big deal. March 4 might be the day we get real specs and a ship date.