I’ve been running Apple’s beta software this year and I keep forgetting it’s there. And that got me thinking. This is the smoothest beta cycle in years. Apple shipped one genuinely big new thing, Siri AI, the one we’ve all been waiting on, and…
Continue reading →Posts Tagged → apple
Where Apple’s Price Increases Landed
Last week I wrote that Apple’s price increases were coming and bet the high end would take the hit while the cheap stuff stayed cheap. The prices landed this week, and I was half right. The high end did take it. The M3 Ultra…
Continue reading →Where Apple’s Price Increases Will Land
Tim Cook just told the Wall Street Journal that Apple is raising prices. The cause is a memory chip shortage. “Unfortunately, price increases are unavoidable,” Cook said. He added that Apple has been trying to shield its customers, “but the situation has become unsustainable”.…
Continue reading →PowerPhotos: The Apple Photos Power Tools You’re Missing (Sponsor)
I’m happy to welcome back PowerPhotos as a MacSparky sponsor. If you spend any real time inside Apple Photos, you know what’s missing. PowerPhotos fills those gaps, and has been doing it for years. Apple Photos was built on the idea that you have…
Continue reading →Apple Recognizes 50 Developer Community Leaders
Apple launched a new page on the developer site last week honoring 50 community leaders who help the Apple developer community through teaching, content creation, events, and accessibility advocacy. WWDC 2026 starts June 8, and the timing feels intentional. It’s a nice gesture. I…
Continue reading →A Product Guy at the Top
Apple announced this week that Tim Cook is stepping down as CEO. John Ternus takes over September 1. I want to tell you why I’m happy about it, and why I’m trying to keep my expectations honest. A few weeks ago I wrote a…
Continue reading →John Ternus at the Helm
Apple named John Ternus as its next CEO this morning. Tim Cook moves to executive chairman, and Ternus takes over September 1. Johny Srouji picks up an expanded Chief Hardware Officer role, combining Ternus’s hardware engineering job with his own hardware technologies work. I…
Continue reading →The Studio Display XDR’s Quiet $400 Haircut
Apple just dropped the price of the VESA-mount Studio Display XDR by $400. The standless version is now $2,899, down from $3,299. The stand version stays at $3,299. That’s a big correction for a product that’s only been on the market for a few…
Continue reading →A Birthday, Not a Victory Lap
Apple turned 50 today. If you haven’t seen it yet, there’s a fun animated history running on Apple’s homepage that sketches its way through five decades of products. It’s clever but not too clever. If you’ve been around through Apple’s triumphs and failures, it’s…
Continue reading →David Pogue’s Book on Apple’s First 50 Years
David Pogue has a new book out called Apple: The First 50 Years. We interviewed David about it on Mac Power Users, and I got an early copy. I’ve read the whole thing, and I really enjoyed it. There are a lot of Apple…
Continue reading →