Apple’s “Let Loose” Event Set for May 7

We’ve been talking about new iPads for months. It looks like it’s nearly time for release with Apple’s announcement of the “Let Loose” event, scheduled for May 7. The event, confirmed to be an all-digital affair, sure looks to be iPad-focused with the prominent display of Apple Pencil.

Mirroring the online format of last October’s “Scary Fast” event, this one will be at 7 a.m. PT (10 a.m. ET) via Apple’s website. The centerpiece of the event is expected to be the new iPad Pro lineup. Rumors suggest that both the 11-inch and 12.9-inch models will feature OLED displays, making them thinner than their predecessors. This upgrade is anticipated to enhance the visual experience, offering deeper blacks and more vibrant colors.

Also, the iPad Air is rumored to get a new 12.9-inch model. This would follow other Apple product lines getting a less expensive larger model like the 15-inch MacBook Air and the iPhone Plus models.

An intriguing piece of the “Let Loose” puzzle is the tease of a new Apple Pencil. Enhanced with “Find My” integration and magnetically swappable tips, this stylus is rumored to redefine digital drawing and writing. Additionally, a potential “Squeeze” gesture feature could introduce a new layer of interactivity, adding to its versatility. It won’t be long now.

Does iPad (and Mac) Reliability Explain Slowing Upgrade Cycles?

Apple didn’t release any new iPad hardware this year, but according to Ming-Chi Kuo, that’s changing next year with iPad updates across the board, including the long-awaited OLED iPad Pro.

That’s good, and I hope that’s all true. But I also know how easy it was to go a year without iPad upgrades. I routinely hear from listeners and readers wanting to know about future iPhones and Macs. Questions about upcoming iPad hardware are a lot more rare.

To me, this is a better indicator of Apple’s success with the iPad than its failure to ship new iPad hardware in 2023. Now, the iPads are so solid and reliable that folks are waiting a long time to upgrade.

I purchased my iPad Pro in 2019. It still works great, and I don’t expect to buy an OLED iPad in 2024. For a nerd like me, four-going-on-five-year-old Apple hardware says something.

To pile onto this point (and I’ve been saying this on the podcast for a while now), I think we’ll get to the same place with the Apple silicon Macs. Apple has done an excellent job of figuring out Mac hardware, particularly with the arrival of their M-series chips. I expect we’ll be happy and hang on to them for a long time. That’s one of the reasons why I think Mac shipments (as reported by Apple last week) are down. The hardware is excellent and lasts a long time. That results in slower upgrade cycles, and that’s good!

I also expect this will be no surprise to Apple which partially explains why services are becoming such a big deal to them.

The Rumored iPad Pro 2024 Revamp

Mark Gurman is reporting that our next major iPad revamp will be next year with a design overhaul to the iPad Pro, possibly with a glass back, instead of the current aluminum design.

I’m not sure how I feel about that. I’m always interested in new designs, but I dig the current design. And an extra 11” (or 13”!) piece of glass would be heavy and much more prone to breaking than the current aluminum back.

There have also been rumors of bigger iPads up to 16 inches. I’d like to see that. The iPad needs a Hannah Montana to Wrecking Ball sort of transformation, and a bigger one would help that along. Personally, a larger iPad on my desk acting as a Sidecar screen/Universal Control device/status board would be cool.

And while the hardware team continues to march forward, we still have all these questions about the iPad software stack. It could be so much more.

iPad Air vs. iPad Pro

I’ve had many emails lately from prospective iPad customers asking for advice when choosing between the new iPad Air and the 11″ iPad Pro. So here’s my breakdown.

The M1 Processor

Both devices use the same M1 chip. I expect that will change with the next iteration of the iPad Pro, but who knows when that will happen. Both devices also have 5G networking. The iPad Air comes with 8GB of RAM, and the iPad Pro has 8GB and 16GB builds.

The Displays

Both devices have Liquid Retina displays with 264 ppi. Both displays also have True Tone and P3 Wide color. There are differences, though: The iPad Pro screen is 11″ and the iPad Air is 10.9″. The more relevant difference is that the iPad Pro has 120 Hz ProMotion. It doubles the frame rate of the iPad Air, and depending on your preferences, it is a huge deal or not noticeable.

Camera System

Both devices have f/1.8 12MP wide rear and f/2.4 12MP front-facing cameras. The iPad Pro adds an f2.4 10MP Ultra wide rear camera with a LiDAR scanner, and TrueDepth to its front camera.

Authentication

The iPad Pro uses Face ID. The iPad Air uses Touch ID on the top button. This is another one that varies with the user. Both are fine by me, but that isn’t true for everyone.

Speakers

The iPad Pro has a four-speaker system that sounds noticeably better than the two-speaker system in the iPad Air.

Storage

You get limited options with the iPad Air at 64GB or 256GB. The iPad Pro goes up to 2TB of storage.

Colors

The iPad Air has fun, whimsical (but understated) colors. The iPad Pro comes in Silver and Space Gray.

Connectors

Both the iPad Pro and iPad Air have a USB-C connector, with the iPad Pro adding support for Thunderbolt and USB 4. Given the state of iPad OS, you don’t get much bang for your buck on that USB-C connector on the iPad Pro.

Price

The prices of these devices are closer than you’d think. While the iPad Air starts at $599 for 64GB and $799 for the iPad Pro with 128GB, if you even out the storage at 256GB, the iPad Air is $749, and the iPad Pro is $899.

Some Recommendations

You should lean toward the iPad Air if you are on the fence about this. The two devices are so close that you should only be buying the iPad Pro for a specific reason. For instance, if you love ProMotion or need better speakers, pay the extra. However, for the vast majority of folks, the iPad Air is plenty enough iPad.

A Few Thoughts on the New iPad Pro


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It’s been rumored for months, and now it’s here. I’ve got a few thoughts:

  • The new iPad Pro has the same design as the previous iteration. Amen. I really like this design, and I hope it finds its way to the iPhone at some point.

  • The new processor “outpaces most PC laptops available today”. The Apple silicon and hardware team continue to crush it on the iPad. Indeed, they do such a good job that the iPadOS team seems to struggle to keep up.

  • The new Magic Keyboard reminds me of the second-generation Apple Pencil in that it solves so many of the obvious problems with the first generation: Low profile? Check. Adjustable angle? Check. Backlit keys? Check. Scissor switches? Check. Extra USB-C port? Check. Backward compatibility with prior iPad Pro? Check. Floating height!? Check. Also, it adds a trackpad.

  • Speaking of that trackpad, there is a promised iOS update that is going to make trackpad support much better than the current mouse support. With iOS 13, we got support through accessibility. With this new iteration, it looks like we’ll be able to control the entire interface. I’m eager to see what software developers make of this. Also, I’m going to have to now reshoot a bunch of the Photos Field Guide. The mouse/trackpad implementation will be great for screencasters.

  • Improved cameras are always nice. I am curious how many people use their iPads for photography, though. I occasionally use mine for B-Roll when shooting video and to scan documents, but that is about it.

  • The LiDAR camera will most likely also come to the next iPhone. Apple keeps pushing forward on augmented reality, and we all continue to yawn collectively. I wonder when they are going to release the AR glasses. That has to be in the cards.

2020 iPad Rumors


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Steve H. McFly has some renders of the hypothetical new 2020 iPad Pros. (Found via 9to5Mac.) According to McFly, who made similar accurate renders of the iPhone 11 pre-release, the new iPads are going to get the three-camera cluster we have in the iPhone 11 Pro.

I’ve been using this new iPad Pro design daily, and I continue to love it. It just feels great in my hand and the existing version still feels ridiculously overpowered for iPad software. I doubt I’d be upgrading since my existing hardware is great, but if you are still on the older design iPad Pro, you may want to keep an eye out for this new hardware in 2020.

iPhone JD’s 12.9″ iPad Review

I enjoyed reading Jeff Richardson’s iPad review.

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The second generation iPad Pro is better than the first generation iPad Pro in the ways that matter most for attorneys using an iPad to get work done — how the screen looks, how fast and responsive the system is, and how it works with the Apple Pencil.
— Jeff Richardson, iPhone JD

I’ve been using the new 10.5 inch iPad exclusively since I received it but I have occasionally missed the big one, which is particularly good for contract reviews and sheet music. I’m going to continue using the small one exclusively for a few weeks to see exactly how much I miss the big one. Right now I’m leaning toward keeping (but not upgrading) my 12.9 inch iPad for those special times where it makes sense and working primarily from my 10.5.

One Week with the New iPad Pro

I’ve been using the new 10.5 inch iPad Pro a lot over the past week and thought I’d share a few thoughts:

That Screen

Wow. 

The screen refresh at 120 timer per second is immediately noticeable. Everything is snappier. Maps zoom faster. Apps and folders leap off the glass. It plays with your mind. As I write these words, it even seems the cursor is jumping across the screen faster than usual. The screen is also noticeably brighter than my existing iPad Pro. My best summary for this new screen is that it is hyper-real. 

Maybe at some point I’ll get used to this but then again it may just delight me for years. (Retina screens still make me giggle.) Speaking of retina screens, I think the jump from non-retina to retina was a bigger deal than this, but not by much. This tech is pretty remarkable. One clever bit to all of this is that the screen isn’t always driving forward at 120 frames per second. Instead the iPad is smart and only amps things up when needed. If there is no movement going on with the screen, the frame rate slows down to conserve battery.

10.5 Inches

While the feel of the 10.5 inch iPad is about the same as the prior 9.7 inch iPad Pro, Apple managed to add some additional pixels. They did not, however, make the 10.5 inch iPad match the pixel count of the 12.9 inch iPad Pro. Doing so would have allowed us to see two full sized iPad apps on the 10.5 inch iPad but also make everything on the screen smaller. I used to make fun of people that didn’t use the smallest possible typeface on their screens. These days I actually prefer text a little larger. Apple’s decision to keep the same pixel size (so text doesn’t shrink) but just add about 20% more screen real estate with the 10.5 inch iPad works for me. However, 20-year-old me would have preferred smaller pixels and two full-sized iPad apps. 

As for my existing 12.9 inch iPad, I have yet to determine its fate. The big iPad currently taking a sabbatical while I attempt to do all of my work on this 10.5 inch iPad to see how it goes. I’ll revisit and report back in a month or so.

There’s another piece to this larger screen: the keyboard. When I first started using the new 10.5 inch iPad, I didn’t feel the keyboard was any different than that for the 9.7 inch iPad. Now that I’ve spent more time typing on the Smart Keyboard and the glass, I can report this slightly wider keyboard is more comfortable than I expected it to be. Just that little extra width makes a significant difference.

The Pencil

In addition to a faster screen render, the new iPad also provides a faster scan for the pencil at 240 times per second. You won’t notice any difference when drawing quickly. The first time I tried it, I made broad fast strokes on prior generation iPad right next to this 10.5 inch iPad and couldn’t notice a difference. Then I got thinking about the times I try to use the pencil with precision and I started doing some tests. I use the pencil to make very small and detailed annotations on PDFs. I also use the pencil to write music in NotateMe. It was with that second test that I really got religion. NotateMe allows me to write music on my iPad with my pencil. It transcribes the music as I write it and even gives me a little preview. I like using the application to sketch of ideas for songs and solos. This task gets a lot easier with a higher scan rate on pencil. The application gets a better reading and, as a result, gives me better response. No longer do my eighth notes turn into quarter rests. One remarkable part about all this is the fact that I did not have to buy a new Apple Pencil. The iPad improvements were all that were needed in order to give my existing Apple Pencil these new powers.

Other Nerdy Bits

  • If you spend any time in Safari, you’ll notice the additional memory (4 GB).
  • The weight feels exactly the same as the 9.7 iPad Pro.
  • The speakers sound about the same to the 9.7 inch iPad Pro
  • There is no discernible difference in battery life. About 10 hours.

What about the Software?

For months I’ve been writing that the problem with the iPad isn’t hardware, but instead software. Apple fixes a lot of my complaints (and a few I didn’t even think of) with iOS 11. I’m currently running the iOS 11 beta on my 10.5 inch iPad and will have a lot more to say about that when it gets closer to shipping. The point, however, is that Apple has improved hardware and software. When iOS 11 ships, a lot of people will be able to get work done on iPad. September can’t come soon enough.