Last week I wrote that Apple’s price increases were coming and bet the high end would take the hit while the cheap stuff stayed cheap. The prices landed this week, and I was half right. The high end did take it. The M3 Ultra…
Continue reading →Posts Tagged → mac
Where Apple’s Price Increases Will Land
Tim Cook just told the Wall Street Journal that Apple is raising prices. The cause is a memory chip shortage. “Unfortunately, price increases are unavoidable,” Cook said. He added that Apple has been trying to shield its customers, “but the situation has become unsustainable”.…
Continue reading →The MacBook Neo’s Unfair Advantage
Steven Sinofsky, who ran the Windows division at Microsoft, picked up a MacBook Neo on launch day and wrote a long, reflective piece about it on his Substack. He called it “a paradigm shifting computer”. Coming from the guy who shipped Windows 8 and…
Continue reading →MacBook Neo First Impressions
Apple announced the MacBook Neo today, and I think it’s a bigger deal than most people realize. The headline is the price. $599. That’s it. And if you’re a student, $499. Yesterday, the cheapest way to get a Mac laptop was north of a…
Continue reading →Apple’s Big Hardware Week
Apple kicked things off today with the iPhone 17e and a refreshed iPad Air powered by M4. Both look like solid updates. The iPhone 17e brings the A19 chip and doubles the base storage to 256GB while keeping the same $599 starting price. The…
Continue reading →The Rumored $599 MacBook
There’s a lot of chatter lately about Apple working on a new entry-level MacBook. The latest report from DigiTimes claims it could feature a 12.9-inch display and, more importantly, a $599 price tag. That’s right, six hundred bucks for a MacBook. If true, this could…
Continue reading →Cotypist: AI Autocompletion Everywhere on Your Mac (Sponsor)
There are a lot of angles to AI and productivity emerging right now. One I’ve come to appreciate is AI-based smarter autocomplete. My tool of choice for this is Cotypist. It’s made by a trusted Mac developer, it’s fast, and it takes privacy seriously.…
Continue reading →Cotypist: AI Autocompletion Everywhere on Your Mac
There are a lot of angles to AI and productivity emerging right now. One I’ve come to appreciate is AI-based smarter autocomplete. My tool of choice for this is Cotypist. It’s made by a trusted Mac developer, it’s fast, and it takes privacy seriously.…
Continue reading →The Case For Having “Recall” on the Mac
A few weeks ago, Filipe Espósito, at 9to5Mac, argued that Apple should build their own version of the Microsoft Recall feature. I agree. If you’re unfamiliar with it, Recall traces your history on your computer, allowing you to find just about anything: Recover deleted files, replay…
Continue reading →New Macs Coming Next Week
Apple is teasing an “exciting week of announcements” starting Monday. If you’ve been holding off on buying a new Mac, next week might be an expensive one. We’re expecting the M4 iterations of the MacBook Pro, Mac Mini, and iMac, which have been anticipated…
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