My experiments with Perplexity continue. This alternate search app takes a different approach to getting answers from the Internet. Rather than giving you a list of links to read, it reads the Internet and tries to give you an answer with footnotes going back to the links it reads. I think it’s a good idea, and Perplexity was early to this game. Google is now following suit to less effect, but I’m sure they’ll continue to work on it.
I recently got an email from Perplexity about a new feature called Perplexity Pages, where you can give it a prompt, and it will build a web page about a subject of interest to you. Just as an experiment, I had it create a page on woodworking hand planes. I fed it a few headings, and then it generated this page. The page uses the Perplexity method of giving you information with footnotes to the websites it’s reading. I fed it a few additional topics, and it generated more content. Then, I pressed “publish” with no further edits. The whole experiment took me five minutes to create.
The speed at which these web pages can be created is both impressive and, in a way, unsettling. If we can generate web pages this quickly, it’s only a matter of time before we face significant challenges in distinguishing reliable information from the vast sea of content on the Internet. In any case, I invite you to explore my five-minute hand plane website.
I watched the Apple WWDC 2024 keynote again, and one of the sections that went by pretty quickly was the reference to Private Cloud Compute, or PCC. For some of Apple’s AI initiative, they will need to send your data to the cloud. The explanation wasn’t clear about what sorts of factors come into play when necessary. Hopefully, they disclose more in the future. Regardless, Apple has built its own server farm using Apple silicon to do that processing. According to Craig Federighi, they will use the data, send back a response, and then cryptographically destroy the data after processing.
Theoretically, Apple will never be able to know what you did or asked for. This sounds like a tremendous amount of work, and I’m unaware of any other AI provider doing it. It’s also exactly the kind of thing I would like to see Apple do. The entire discussion of PCC was rather short in the keynote, but I expect Apple will disclose more as we get closer to seeing the Apple Intelligence betas.
Yesterday, Apple announced its new name for artificial intelligence tools on its platform: Apple Intelligence. If you watched the keynote carefully, it was almost humorous how they danced around the term “artificial intelligence” throughout. At the beginning, Tim made reference to “intelligence” without the word “artificial. Then, throughout the rest of the keynote, up until the announcement of Apple Intelligence, Apple relied on its old standby, “machine learning.” Nevertheless, they eventually got there with the announcement of Apple Intelligence.
The initial explanation was telling. They stated five principles for Apple Intelligence: powerful, intuitive, integrated, personal, and private. These principles are the foundation of what they’re trying to ship. Also, in Apple fashion, the term Apple Intelligence doesn’t refer to a single product or service, but a group of intelligence-related features:
Table Stakes AI This is the type of AI that everyone was expecting. It includes things like removing lampposts from picture backgrounds and cleaning up text. We already see multiple implementations throughout the Internet and in many apps already on our Macs. Apple had to do this.
They did, and the implementation makes sense. It’s got a clean user interface and clear options. Moreover, developers can incorporate these tools into their apps with little or no work. It should be universal throughout the operating systems, so learning how the tool works in one place means you can use it everywhere else. For most consumers, this is golden.
Also, it will be private. While I’m a paying customer of Grammarly, I’m aware that everything it checks is going to their servers. That means there are some things that don’t get checked. I’d much prefer to do this work privately on my device.
LLM AI There have been many rumors about Apple developing its own Large Language Model (LLM), but nobody expected them to have one competitive with the likes of OpenAI and Google. So the question was, is Apple going to ship something inferior, work with one of the big players, or not include LLM as part of this initiative? We got our answer with the partnership with OpenAI, which incorporates OpenAI’s 4o engine into the operating system.
This makes a lot of sense. Since the keynote, Craig Federighi has gone on record saying they also want to make similar partnerships with Google and other LLM providers. While nothing is going to be private sent to a company like OpenAI, Apple is doing what it can to help you out. It doesn’t require an account, and it gives you a warning before it sends data to them. Again, I think this is a rational implementation.
If you already have an OpenAI account, you can even hook it up in the operating system to take advantage of all those additional features.
Private AI
This was the most important component of Apple Intelligence and was underplayed in the keynote. Using the built-in neural engine on Apple silicon combined with Apple Intelligence, Apple intends to give us the ability to take intelligence-based actions that can only be accomplished with knowledge of our data. That bit is essential: Apple Intelligence can see your data, but more powerful LLMs, like ChatGPT, cannot.
That gives Apple Intelligence powers that you won’t get from traditional LLMs. Craig explained it with some example requests:
“Move this note into my Inactive Projects folder”, requiring access to Apple Notes. “Email this presentation to Zara”, requiring access to Keynote and Apple Mail. “Play the podcast that my wife sent the other day,” which requires access to data in the Podcasts and Messages apps.
While these commands aren’t as sexy as asking an LLM engine to write your college paper for you, if they work, they’d be damn useful. This is exactly the kind of implementation I was hoping Apple would pursue. Because they control the whole stack and can do the work on device, this feature will also be unique to Apple customers.
“AI for the Rest of Us”
During the WWDC keynote, I only heard the term “Artificial Intelligence” once. At the end, when Craig said, “Apple Intelligence. This is AI for the rest of us.” I think that sentiment summarizes Apple’s entire approach. I agree with the philosophy.
I’m convinced that Apple has considered AI in a way that makes sense to me and that I’d like to use it. The question now is whether Apple can deliver the goods. Apple Intelligence isn’t going to be released for beta testing until the fall, so now we just have promises.
Apple’s challenge is the way Siri lingered so long. You’ll recall that Siri, too, started with a good philosophy and a lot of promises, but Apple didn’t keep up with it, and Siri never fulfilled its potential.
Looking at the Siri example, I should be skeptical of Apple Intelligence and its commitment. Yet, I’m more hopeful than that. The degree of intentionality described yesterday, combined with the extent to which Apple’s stock price is contingent on getting this right, makes me think this time will be different. In the meantime, we wait.
MacWhisper has been updated to version 8 with some new features, including a video player. Multiple apps use the Whisper model to perform transcription. I bought a license for MacWhisper early, and I’ve been using it a lot ever since.
One example: We use a Notion database to manage all the MacSparky content (this blog, the MacSparky Labs and Field Guides, etc.). With the addition of Notion AI, we’ve found value in keeping text transcripts of released content in the database. This allows us to ask questions like, “When is the last time I covered MacWhisper?”
MacWhisper 8 adds new features:
Video Player
A new inline video player has been added that allows transcribing video files. The video player can be popped out into its own window. Subtitles display directly on the video, and translations appear as separate subtitles, too. This will make the above Notion workflow even easier
WhisperKit Support
You can now choose different Whisper engines like WhisperKit for your transcriptions. WhisperKit offers distilled models for faster transcription speed, and transcriptions stream in real-time. WhisperKit can be enabled in Settings → Advanced.
There are a bunch of other improvements keeping MacWhisper at the top of my list for transcribing audio on my Mac.
I will be curious to see if Apple incorporates the Whisper technology into the Mac operating system at WWDC. It seems like it should be built into the operating system. Moreover, if they incorporated it onto the chip, it could really scream. But it’s too early to tell exactly what Apple’s vision is for incorporating AI into macOS, and this may be a bridge too far. In the meantime, I’m very happy to have MacWhisper around.
With the iOS 17.4 update, the Podcasts app from Apple now has the ability to create transcripts of podcasts. This is great news. For years, people have asked me to add transcripts to the Mac Power Users and my other shows, but the problem has always been that it is cost prohibitive. With the explosion of artificial intelligence over the last year or two, that is no longer the case. And not only that, it’s built-in to the app, so we don’t even need to produce it ourselves.
A couple nice features is that the transcript is searchable and tapping on an area of the transcript jumps the audio to that point.
This is a really nice update to Podcasts. Is it going to be enough to pull me away from Overcast? Probably not. But I’m at least going to take a serious look.
In this Friends of Dave conversation, Sparky talks to MacSparky Labs member Damien Schreurs about his experience using a customizable AI tool called Chatbot Ollama, that you can install and run locally on your Mac.… This is a post for the Early Access and Backstage MacSparky Labs Members. Care to join? Or perhaps you need to sign in?
The New York Times reports Apple is in negotiations to license published materials for training their generative AI model. This shouldn’t be a surprise. A few years ago, when image processing was the big thing, everyone thought Apple would fall behind because they weren’t collecting all our images for data processing. Then I saw Craig Federighi explain how Apple could get pictures of mountains and that they didn’t need mine.
This is similar to how Machine Learning requires a data set to train. Again, Apple is looking to buy data as opposed to setting its AI loose on the Internet. I really wish I had a better idea about what Apple is thinking to do with AI.
William Gallagher is a pretty clever guy, and I enjoyed his take on Apple and AI over at AppleInsider. Based on Apple’s latest paper, they seem (unsurprisingly) interested in looking for ways to run Large Language Models (LLMs) on memory-constrained local devices. In other words, AI without the cloud. We saw this a few years ago with image processing. Apple wants to have the tools while preserving user privacy. Just from speaking to Labs members in privacy-conscious businesses, I expect this will be very popular if it works.
It was quite the week over at the OpenAI Office. I’m sure someone will write a book about it at some point. From the outside, it looked like another example of the conflicting priorities that always result when a nonprofit owns a for-profit company. Regardless, those priorities got sorted out this week.
My only other comment on this is the irony that OpenAI is the company making the thing that many fear will replace their jobs. Yet, when push came to shove, OpenAI’s biggest concern was keeping their humans, not their robots.
