Apple’s Looming International Struggles

As I continue to follow news reports about the regulations arising from Europe and decreasing sales in China, in Q1 2024, Apple experienced a 25% year-over-year decrease. I can’t help but think that Apple has some heavy rowing ahead with respect to international markets. As governments are starting to take an active role in regulating smartphones and related technologies, Apple is increasingly under scrutiny.

I expect it’s only a question of time before some government demands that Apple give them a backdoor into user privacy as a condition of selling in their market. At that point, I wouldn’t be surprised if Apple just pulled out of that market. Indeed, I would expect it.

For years, smartphone (and social media) businesses were allowed to expand without regulation or oversight. It looks as if that is coming to an end.