Apple turned 50 today. If you haven’t seen it yet, there’s a fun animated history running on Apple’s homepage that sketches its way through five decades of products. It’s clever but not too clever. If you’ve been around through Apple’s triumphs and failures, it’s a good watch.

I’m glad Apple is marking the occasion. Fifty years is a real milestone, and the company has earned a moment to look back. The Apple II. The Mac. The near-death experience. The iPod, the iPhone, and everything that followed. That’s a story worth reflecting on.

But I hope they don’t overdo it.

The reason I became an Apple customer wasn’t nostalgia. It was the opposite. Apple’s thing has always been an unrelenting focus on what’s next. What’s the best product we can make right now? What problem can we solve tomorrow? That restlessness is what made them interesting and what kept me buying their stuff year after year.

A 50th birthday celebration is great. A 50th birthday year where every keynote opens with a sepia-toned montage? Less great. Apple is at its best when it’s building the future, not curating the past.

So happy birthday, Apple. Now get back to work.