I guess I was out of it because when I first bought Bronson Watermarker, it was because it was the best/easiest watermarking app I could find in the App store. It was only later that I discovered John August (the Big Fish writer) was behind it. (John later appeared on the Mac Power Users.)
Bronson Watermarker remains the best watermarking app I've used and now they have released the upgraded version 2 and it's 50% off for just a few more days. If you have need of watermarking just about anything, go get it.