"The ways Apple is opening up app access to iOS in particular will change the experience for users more than any single OS feature. And it will happen in unexpected ways, because those developers are very, very clever, and tend to think of approaches that nobody—not even the people at Apple who enable them—has anticipated."
Jason Snell is one of the most insightful people writing about Apple anywhere. When I first heard of his promotion at IDG, I worried that he'd be so busy managing, we'd not hear his voice as much. In fact, things are better because he now gets to write more introspective pieces like this one.