The Studio Display XDR’s Quiet $400 Haircut

Apple just dropped the price of the VESA-mount Studio Display XDR by $400. The standless version is now $2,899, down from $3,299. The stand version stays at $3,299.

That’s a big correction for a product that’s only been on the market for a few weeks. And it makes me curious about the internal conversations that led to it. Did the original pricing miss the mark? Were pre-order numbers lower than expected? Did someone at Apple realize that charging the same price for a monitor without a stand as one with a stand didn’t make a lot of sense?

Either way, if you are looking at the new monitor sans stand, it just got a bit more affordable.