I was too old to understand Pokémon Go, but I was interested in Niantic’s “Wizard’s Unite” game that came out a few years ago. The game was set in the Harry Potter universe and required you to catch digital creatures out in the real world. My enthusiasm for the game lasted about a week. I found that I preferred engaging with the actual world around me more than the little window on my phone. It sounds like I was not alone as the game is shutting down today.
All that said, I do think these reality interactive games are going to be huge in the future as technologies like VR/AR glasses evolve into something that you don’t have to literally strap to your face.