The Looming Demise of the iPhone mini

Not long after Apple released the “mini” iPhone 12, the rumor mills began reporting disappointing sales numbers and its predicted demise. The fact that Apple released an iPhone 13 mini was not a stay of execution so much as a testament to the momentum and forward planning of Apple’s product lines. I expect the iPhone 13 mini was too far along not to ship it.

To add more smoke signals to the pending iPhone mini demise, 9to5 Mac recently linked to case schematics that show a new large-sized iPhone 14 but no iPhone 14 mini. So it looks like Apple is choosing to make the alternate size for the entry-level iPhone more like an iPhone Pro Max than an iPhone mini.

If forced between choosing whether to make an iPhone mini or a Max-sized non-pro iPhone, I think the bigger one will be more popular. I have several friends that buy the iPhone Pro Max not because they want its features but because they like its screen size. This will make their phones less expensive going forward.

The part that gets me is that they really shouldn’t be forced to make a decision. Isn’t Apple selling enough iPhones that they could afford to sell small, medium, and large versions of the pro and non-pro phones? You’d think they could make that work, but, for whatever reason, they are choosing not to. If you are a fan of the small-sized iPhones, my advice is to go out and buy an iPhone 13 mini now and plan on holding onto it for a while.