Apple kicked things off today with the iPhone 17e and a refreshed iPad Air powered by M4. Both look like solid updates. The iPhone 17e brings the A19 chip and doubles the base storage to 256GB while keeping the same $599 starting price. The iPad Air gets the M4 with more memory and a faster Neural Engine. Pre-orders for both start Wednesday.

But the announcement I’m most excited about is the new budget MacBook, expected later this week. A low-cost Mac laptop could open the platform to a whole new group of users. People who’ve been priced out of the Mac or stuck on Chromebooks will finally have an on-ramp. That’s good for them and good for the platform. I’ll have more to say once Apple makes it official.