Why I Pay for Search

I’ve mentioned a few times in the MacSparky Labs that I pay for web search. That always raises eyebrows. So I thought I’d explain. Even Google now injects AI slop before giving you search results, and there’s a good argument that search is going…

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Google and AI Search

The Information is reporting that Google plans to add “AI Mode” to its search. This is not a surprise if you’ve spent any time with Perplexity or ChatGPT search; they’re both leaps and bounds ahead of traditional Google Search. Moreover, Google’s Gemini is pretty good,…

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The Future of Search

OpenAI recently announced they’re working on a new product called SearchGPT. It’s currently in prototype, and there is a waitlist to get into an eventual beta. This looks very similar to what Perplexity is doing: using artificial intelligence tools to conduct web searches in…

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