RadioShack As a Brand

Image: Reuters

Back in 2017, RadioShack, unsurprisingly, went bankrupt, but now it looks like we will start seeing RadioShack-branded products. I must admit there’s a warm spot in my heart for RadioShack. When I was 12, I used ride my 10-speed to RadioShack every day, where they let me write text text adventure games on the in-store computers to help sell those old Tandy TRS-80s and color computers to customers. It was like I worked there. Then, of course, when I got just a bit older, I actually did work there, selling transistors and diodes, as any self-respecting nerd of the day would.

All that said, I can’t imagine myself buying any actual RadioShack branded products.

The Problem with Fakes

Lately, I’ve been looking at a lot of fakes. Adam Savage did an excellent video comparing actual Apple products with knock-offs that look like Apple products on the outside but very much are not Apple products on the inside. Looking at the fake Apple power supply, I’d be afraid to use it.

On the woodworking side, there is a separate problem where manufacturers are copying innovative products and undercutting the inventors. The copies are often closer to the quality of the originals but rarely equal. (It’s easier without so many electronics involved.) So, consumers are saving a few bucks buying the copies.

As a lawyer, I saw the consequences of these rip-offs. One in particular I recall was a family business that ultimately failed when a foreign competitor copied their product, documentation, and branding and flooded the market at a cut price.

If you don’t have an opinion on knockoffs, you probably should. Setting aside the fact that they can be dangerous, It’s just crushing for a business that spends piles of time and money making an innovative product to have someone copy it as soon as it’s released (often right down to product colors and branding). So I don’t buy copies. If I can’t afford the original, I don’t buy anything. If you’re afraid of unknowingly buying knockoffs, be careful where you buy from. Whenever possible, go directly to the manufacturer.