Has Apple Lost Its North Star?

Despite the name of his blog, Hypercritical, I’ve always appreciated the measured tone John Siracusa takes when it comes to criticizing Apple. From the outside, it’s always easy to oversimplify analysis of what’s going on in a trillion-dollar company, and John doesn’t do that.

That’s why his recent post, Apple Turnover, stands out for me, in that John makes a simple argument that Apple has lost its North Star and needs a management change. It’s hard to argue with his logic.

Mac Power Users 796: The Alfred Field Guide

Known as an app launcher and Spotlight replacement, Alfred can supercharge a wide range of tasks across macOS. On this episode of Mac Power Users, Mike and I discuss my new Field Guide covering the app and our use of the application.

This episode of Mac Power Users is sponsored by:

  • 1Password: Never forget a password again.
  • NetSuite: The leading integrated cloud business software suite.
  • Ecamm: Powerful live streaming platform for Mac. Get one month free.

Deep Dive – AI-Based Presentation Graphics

The Opal C1 Webcam is meant to be the webcam everybody actually wants to use. It\’s got tons of software features and a better lens system than anything you\’d find in most (all?) other webcams. It\’s time for me to kick the tires…

This is a post for MacSparky Labs Tier 2 (Backstage) and Tier 3 (Early Access) Members only. Care to join? Or perhaps do you need to sign in?

Phishing in the Age of AI: Why Seniors Are at Risk

I recently reviewed the FBI’s Internet Crime Complaint Center 2024 report, which revealed $16.6 billion in reported losses (a 33 percent increase) and over 859,000 complaints last year. The most frequent victims? Our oldest generation.

It wasn’t so long ago that phishing emails were easy to spot: terrible spelling, awkward phrasing, even comically bad graphics. That’s no longer true. Thanks to AI, scammers can now follow up a perfectly crafted email with a synthesized voice call that talks you through every step of the con. If you’re lonely or vulnerable, it’s terrifyingly convincing.

I experienced this firsthand just recently. I received what appeared to be an urgent notice claiming I owed a substantial amount to the IRS. The email was flawless, and the automated voicemail that followed sounded almost human. My gut told me it was a scam, but I still called my accountant—because who isn’t paranoid about the IRS? If these tricks can shake my confidence, imagine how easily they might break through to a less tech-savvy senior.

Be careful out there; the bad guys are getting smarter. Forewarned is forearmed.

For practical tips on spotting and avoiding phishing scams, check out the FTC’s guide on recognizing phishing. And if you’ve got loved ones in the older demographic, AARP’s scam prevention resources are a must-read: AARP: Scams and Fraud.

Why not talk to your elderly parents this weekend about phishing scams?