Where Apple’s Price Increases Landed

Last week I wrote that Apple’s price increases were coming and bet the high end would take the hit while the cheap stuff stayed cheap. The prices landed this week, and I was half right.

The high end did take it. The M3 Ultra Mac Studio jumped from $3,999 to $5,299. That’s the worst of it, and it tracks with what I expected.

I got one part wrong. I figured Apple would protect the MacBook Neo at all costs. It’s the machine that gets a student or a switcher in the door, and it’s been a hit at $599. They raised it $100 anyway. I keep coming back to that one. The math makes sense. Memory and storage prices have quadrupled in the past year. This is component-driven and not a margin grab, and Apple’s competitors are raising prices too. But the Neo is the one I’d have fought hardest to protect, and they let it go up.

They also held the line where it counts most. The iPhone, AirPods, and the Studio Display all kept their prices.

Then there’s the Apple TV.

The Apple TV 4K went from $129 to $199. That’s a 54 percent jump, the biggest on the whole board, on a box almost everyone expects Apple to replace this fall. Raising the price of the outgoing model right before the new one ships looks like chiseling.

I think it’s deliberate. If Apple holds the old price until the new Apple TV arrives, the new model shows up looking more expensive, and that becomes the story at launch. Bump the current box now, and the fall model can land at the same price as the thing it replaces. The same logic runs through the whole lineup. Once these numbers settle in, the fall products are measured against the new, higher prices rather than the old ones. It even does John Ternus a favor. This way, his first act isn’t a price hike on everything.

A few of you have already asked whether this is temporary. If memory prices come back down, does Apple roll its prices back?

I wouldn’t hold my breath. Prices are easy to raise and hard to walk back, and Apple has never been shy about protecting its margins. My money is on this being the new normal for Apple pricing.

Lettera, A New Markdown Editor for Mac from Bear Developers

The team behind Bear just released the beta of Lettera, a native Markdown editor for the Mac. It grew out of Panda, the editor they built for Bear 2, and it’s now evolved into a standalone app.

The feature list is the kind that makes a plain-text nerd lean in. Live CommonMark rendering, so the Markdown syntax hides while you write. Open a single file, or point it at a whole folder as your workspace. Tables, code blocks, inline images, MathJax, and a table of contents for moving around a long document. Export to PDF, ePub, and HTML when it’s time to send the work somewhere.

I have aspired toward these bespoke Markdown editors for years. They look beautiful and focused, and I want to love them. And yet I keep gravitating back to Drafts, because I never leave text in these editors very long and Drafts tools make it so easy to manage. A pretty editor is lovely right up until you need the one feature it doesn’t have.

So I’m going in clear-eyed. I’m looking forward to spending real time with Lettera to see how it feels. Either way, it’s worth a look.

You can grab the beta through TestFlight, and the app has a home at lettera.md.

The Model Holds the Shovel. You Hold the Map.

I spent the last month setting up a new community for the MacSparky audience. I’m not going to walk you through the build today. That’s a piece for another week. What I want to tell you about is where the actual decisions came from.

I worked through option after option. Names, structures, pricing, rooms, access tiers, onboarding flow. By the end I had a draft set labeled A through H. Yes, eight versions. I went in deep.

Claude was useful for a lot of that. Skills, drafts, the small gears that turn busywork into something I could finish in a sitting. I’d describe what I needed and the robot cranked the wrenches for me. That part really did help.

The big decisions, though, didn’t come from any of those eight drafts. They didn’t come from any large language model. If anything, the models would have led me away from the answer.

The big decisions came from phone calls.

A call with Mike about which platform actually fits the audience. A call with Nick on whether to launch one community or two, which sounds tactical until you realize how completely it reshapes the next year of work. A few conversations with my biggest customers about what they actually wanted, in their own words, before I built around what I assumed they wanted.

Each of those calls reset something I had been confidently typing into Claude for days.

There’s a reason for that. The people I called know me. They know the business. They know the audience. They had context the model doesn’t have and won’t ever have. The model is an amnesiac eager intern. Useful for donkey work. Hopeless at holding the picture of what I’m actually trying to do.

I’m not anti-AI here. I’ve spent years building Field Guides on this exact topic. The lesson from this experience is just that the model holds the shovel. You, in your guts, and your trusted human advisors hold the map.

So here’s a question for you. What decision are you about to make on Claude’s advice that would change if you picked up the phone and asked someone who knows you?

Cotypist Puts Smart Autocomplete Wherever You Type

This week MacSparky is sponsored by Cotypist.

I’ve been writing with Cotypist for a couple of months now, and it’s become part of how I work on the Mac. So I’m glad to have Cotypist sponsoring MacSparky this week.

Cotypist is autocomplete that follows you everywhere. Not autocomplete in one editor. Everywhere you type. Mail, Notes, Pages, Messages, the prompt box of whatever AI tool you happen to be in. You start a sentence, a suggestion appears, you press Tab, and you keep moving. It picks up your voice as you write and carries that voice from app to app instead of starting fresh in each one.

The developer, Daniel, built it to scratch his own itch. He was copying text into VS Code just to get Copilot-style completions, then pasting the result back. In my experience, apps that start as somebody solving their own problem tend to be the good ones.

The part I care about most is where the work happens. Cotypist runs on-device. What you type is some of the most personal text you produce. Half-formed ideas, private notes, drafts you’d never want sitting in someone else’s training data. Keeping all of that on your own Mac is the right call, and it’s quick because there’s no round trip to a server.

It’s been getting better fast. A recent version added inline autocorrect and a Cotypist Labs section for experimental features like mid-line completions, plus British English and right-to-left support for Arabic and Hebrew.

Every download starts with a free 30-day trial of everything in Pro, no credit card. When the trial ends, you drop to the free plan automatically and keep using Cotypist without paying anything.

After that there are three tiers. Free gives you 100 completed words a day, which is enough to get a feel for it. Plus is $6 a month or $72 a year for unlimited completions. Pro is $9 a month or $108 a year and adds the full model catalog, per-app instructions, and early access to the Labs features. I’m on Pro.

Suggestion-based writing isn’t for everyone. Some people find a completion popping up mid-sentence more distracting than helpful. The only way to know is to try it, and the free trial means trying it costs you nothing.

Thanks to Cotypist for sponsoring MacSparky this week. MacSparky readers can grab Cotypist with 10% off their first bill.

Where Apple’s Price Increases Will Land

Tim Cook just told the Wall Street Journal that Apple is raising prices. The cause is a memory chip shortage. “Unfortunately, price increases are unavoidable,” Cook said. He added that Apple has been trying to shield its customers, “but the situation has become unsustainable”.

So prices go up. The question is where.

My money is on the high end taking most of the hit. Apple has spent the last couple of years pulling people onto Apple silicon and into the idea that a Mac is a real machine for local AI. I expect they’ll keep the gas pedal firmly down on the MacBook Neo and protect that entry price, even if it means the maxed-out configurations carry the weight. The person shopping for a base laptop is exactly the person Apple least wants to scare off.

There’s another issue related to this shortage. It’s the actual shortage part.

A shortage doesn’t just raise prices. It limits what you can build. When the next Mac Studio shows up, will there still be a 512GB configuration on the menu? Apple clearly wants the Mac in the local AI conversation, and big, unified memory makes that possible. You need the room to load large models. Wanting to offer 512GB and being able to source the chips for it are two very different things.

And if they pull it off, what will it cost? My guess: a lot.

I’ll be watching the high end.

This Week in the Labs — June 19, 2026

It’s week two of the new betas and we’re learning more in the MacSparky Labs.

Below you’ll find the week’s new videos and podcasts, a few of the conversations happening in the member community, and what’s coming next week. Most of those links lead straight into the Labs community on Circle, so they’ll only open if you’re a member. If you’re a Labs member who hasn’t set up your Circle access yet, send me a note and I’ll get you in. For members, this is your week at a glance. If you’re not one yet, it’s a peek at what you’re missing.

The Week’s Releases

Testing Siri’s Enhanced Dictation

Video · June 15 · All Labs Members

Apple says Siri’s enhanced dictation sets a new bar this year. I put it on an M5 iPad under the best possible conditions, ran it against a Wendell Berry poem and some free-form thinking, then handed the same tests to Wispr Flow to see how close Apple actually got.

Pathfinder Link | Insider Link | Member Link

Natural Language Shortcuts: Build Automations by Describing Them

Video · June 17 · Pathfinder & Insider

Apple wants to bring Shortcuts to the people who always found it too intimidating. This year you can describe a shortcut in plain language and let Apple Intelligence build it for you. I turned on the camera and tried four of them live, from a quick text to my kids up to a full morning report, and showed where it worked and where it fell apart.

Pathfinder Link | Insider Link

The Lab Report for June 19, 2026

Podcast · June 19 · All tiers

It’s the week after WWDC and the Siri AI details keep coming. This week we get into the take-a-break message hiding in the iOS 27 beta, three real upgrades to iPhone Mirroring, Apple swapping macOS names for version numbers, and a rumor pile that runs deep, including a 20th anniversary iPhone and a touchscreen MacBook one leaker now calls confirmed.

Pathfinder Link | Insider Link | Member Link

In the Community

Buy An Apple Watch! (Labs Discussion Board)

Nick shared a hard story this week. He lost consciousness while driving, went down a thirty-foot hill, and his Apple Watch called 911 and reached his family on its own. The thread turned into a steady stream of members making the case for the Watch and swapping their own close calls.

UniFi Travel Router (Labs Discussion Board)

Richard asked the group for real-world experience with the UniFi Travel Router before buying one. The replies came in fast with setups, gotchas, and travel notes. Good timing too, with the network jam session coming up next week.

Pocket AI Voice Recorder (Labs Discussion Board)

A first-time poster who works as a mobile service engineer asked whether a small AI voice recorder is worth it for capturing job details on the road, or whether the phone in his pocket already does the job. The thread weighed dedicated hardware against what we already carry.

If you’re a Labs member and haven’t joined the Circle community yet, let me know and I’ll get you set up.

Coming Up

The calendar is quiet this week after WWDC, then picks back up. Here’s what’s next on the live schedule.

June Jam Session: Network Setup and Security

Jam Session · June 25 · Pathfinder, Insider, and Member

We’re digging into setting up and securing your home network. Bring your questions and your setup headaches.

Labs July Meetup

Meetup · July 11 · Pathfinder & Insider

The monthly gathering of the tribe. Open agenda, good company, and whatever’s on everyone’s mind in Apple land.

Links of Interest

A few things worth your time from my reading this week.

The videos, podcasts, and live sessions above are inside MacSparky Labs. Join at macsparky.com/join.

Soldering My Way to 1MB

Get a few nerds of a certain age talking about the early days of personal computing, and the same machines always come up. The Apple II gets its flowers. So does the Commodore 64. Somebody gets misty about the TRS-80.

Nobody mentions the Atari ST. I’d like to fix that, because I owned one, and it was a terrific computer.

A little history. Jack Tramiel, the man who built Commodore, walked out of that company in January 1984. By July he’d bought Atari’s consumer division from Warner. His team, led by engineer Shiraz Shivji, designed the 520ST in about five months and showed it off at the Consumer Electronics Show in January 1985. It hit store shelves that summer. Concept to retail in under a year. The press nicknamed it the “Jackintosh” because it looked suspiciously like a Macintosh built to a Tramiel budget.

The budget was the whole point. Atari’s slogan was “Power Without the Price”, and for once the marketing was accurate. You got a Motorola 68000 machine with a mouse and a graphical desktop for far less than a Mac, and it was faster than a lot of what it competed against. In 1986, the 1040ST shipped with a full megabyte of RAM and became the first home computer to get memory under a dollar per kilobyte. Try explaining that pricing milestone to a kid today.

The ST had one more trick, and it’s my favorite. Built-in MIDI ports. Right there on the back, in and out, standard equipment. No interface box, no expansion card. Plug in a synthesizer and go. Musicians noticed. Cubase started life on the Atari ST. So did Notator, the ancestor of Logic Pro. Fatboy Slim made You’ve Come a Long Way, Baby on one, and Tangerine Dream leaned on STs in the studio and on stage for years. Game developers got clever with those ports too. MIDI Maze chained up to 16 STs together for networked deathmatches years before most people had heard of a LAN party.

I couldn’t afford the early Mac, but I could scrape enough together for a 520ST and I loved the thing. When I decided I needed more memory, I didn’t order an upgrade kit or take it to a shop. I cracked the case open and soldered new RAM chips directly on top of the existing ones, piggyback style. It worked! The machine ran for years afterward with double the memory. Every time someone tells me modern computers aren’t meant to be opened, I think about that afternoon.

The ST wasn’t perfect. The case felt a little cheap, and Atari never really figured out how to sell the thing in America, which is part of why it fades from these conversations. Atari wound down the ST line in 1993.

But for a stretch in the late 80s, the ST was the affordable path to real computing power, and for musicians it was the obvious choice. The Apple II and the Commodore 64 earned their nostalgia. The Atari ST earned some, too.

100 New Reasons BBEdit Doesn’t Suck

Bare Bones has shipped BBEdit 16, a major update to the text editor that has outlived nearly everything else on my Mac. The release notes count more than 100 new features and refinements.

The headline feature is text search inside images. BBEdit can now run its search engine, grep patterns and all, against the text living in image files on disk. Rich Siegel says this one came from his own routine: “Searching for text inside images, for example, addresses a real need that I encounter routinely”. Anyone who has ever tried to find that one screenshot of an error message knows exactly what he means.

Shortcuts support also goes much deeper this time. BBEdit’s text transformations are now available as actions powered by App Intents, so you can sort lines, process duplicates, find or delete lines matching a pattern, and run a grep-powered Replace All from inside a shortcut. BBEdit has always been a power tool. Now its text-processing brain is available to your automations without opening the app.

There’s plenty more. Notebooks get filtering with built-in indexing for fast searches. Projects and notebooks can carry their own color schemes so you can tell workspaces apart at a glance. There’s support for the W3C HTML checker, vi keyboard emulation for those who want it, and AI worksheet responses that now stream in rather than landing all at once.

BBEdit 16 requires macOS Sonoma or later. It’s $59.99 new, $29.99 to upgrade from version 15, and $39.99 from version 14 or earlier. If you bought BBEdit 15 on or after November 1, 2025, the upgrade is free. There’s also a 30-day full-featured trial if you’ve never given it a spin.

I’ve been using BBEdit in one form or another for decades, and updates like this are why. It doesn’t suck. It never has.

Intentional AI 2: The Useful Architecture

Intentional AI

On this episode of Intentional AI, Chris Bailey and I get into the part most people skip. Everybody knows you can chat with AI.

Far fewer people know how to turn that chat into a system that actually does the work. So we lay out the four pieces that make a robot useful: the harness you sit in, the context you feed it, the memory it keeps in plain files you own, and the reach that lets it touch your calendar, your email, and the web.

Chris brings a Show and Tell on the AI health coach he built, the one that reads his Apple Watch data and photos of every meal and steers him toward goals that usually fight each other.

Then we dig into Apple’s new Siri AI from WWDC, what it gets right, and why the privacy story might be the most interesting part. If episode one was the why, this one is the how.

The Virtual OS Museum Is a Time Machine for Mac Nerds

If you ever owned a Mac that booted on a chime, the Virtual OS Museum is the rabbit hole for you. Andrew Warkentin has assembled a single emulation project covering more than 1,700 pre-installed operating systems and apps across 250 platforms. Classic Mac OS. A/UX. NeXTSTEP. System 1.0 through Mac OS 9.

It ships two ways. A 121GB full bundle that runs offline, and a lighter 14GB starter that pulls each VM image down on first launch. Either one drops you into a desktop you probably haven’t seen in twenty years.

The fun of a project like this is that it is not trying to be polished. It is a labor of love by one person who wanted every operating system in one place and decided to make it happen. The full list runs 1948 to today, and stepping through it is like flipping through a textbook of computing history.

If you want to see where Apple’s modern OS came from, fire up NeXTSTEP. Most of the ideas that landed in Mac OS X a decade later are sitting right there.

One caveat. The whole museum runs as an x86 Linux VM, so don’t expect speed records on an Apple silicon Mac. You can browse the screenshots and the full list of installations at the project’s site before you commit the disk space.