I’ve decided to raise the price of the MacSparky Field Guides starting next week to $49. There are a few reasons why I’m doing this.

First, I Think They are Worth It

I pour a ton of effort into the Field Guides. Nearly all of them are more than five hours of content with transcripts and downloadable materials included. My goal for every Field Guide is to turn anyone interested in a topic into an expert and give them everything they need to get there. Moreover, many of the Field Guides get ongoing support and free updates for several years. For example, I’m currently working on a free update for the Shortcuts for iPhone and iPad Field guide that will likely result in an hour of additional content for existing customers. This is the second major free update this course will receive.

So, in short, I think they are worth it.

Second, The Field Guides are Expensive to Produce

Every Field Guide I produce requires me to spend over 200 hours of my time and thousands of dollars in out-of-pocket expenses. I’m thrilled with the way the Field Guides have evolved into such a well-produced product. But if I’m to keep making them at this level, I need to charge more.

I hope you understand I did not make this decision lightly. This price increase is to make the business more sustainable so that I can put more time into new titles and updates for existing ones.

The price increase will not start until August 16, so if you’d like to purchase anything before the prices go up, now’s the time.

Thank you for all of your support.