Chris Bailey has a new TEDx talk out, “12 Things That Motivate Everything You Do.” It’s another TEDxManchester appearance for him, and it’s the condensed version of the argument at the center of his book Intentional, which I recommended to the Labs book club back in January.

Chris is one of my best friends. We record the Intentional AI podcast together most weeks, so I hear a lot of his thinking well before it goes public.

His claim here is that twelve fundamental values sit behind nearly every choice you make, including the ones that feel random or automatic. He walks through how to find your own top values and what shifts once you actually know them.

If you haven’t read Intentional yet, this talk is the fast way in. If you have, it’s a good refresher.

Watch “12 Things That Motivate Everything You Do”