More on the Mission Viejo Brouhaha

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I spoke with a friend “in the know” about the Mission Viejo Microsoft and Apple Store renovations. Apparently the Microsoft store was about 10 feet bigger than the Apple Store before renovation. After renovation, the Apple Store will be about 15 feet bigger than the Microsoft store. This only gets better.

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The Looming Battle in Orange County

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Apparently a shopping mall about 15 minutes from MacSparky headquarters, The Shops at Mission Viejo, is ground zero of the looming Apple vs. Microsoft retail battle. First Microsoft boosted the whole Apple Store concept (“Guru Bar?” That is the best they can do?) and started trying to poach Apple store employees for their big opening. Apple has now joined the fray by closing its store in the mall for renovation. Of course I will go down and take pictures when the new stores open but I can’t help think Microsoft’s retail chain will fizzle. People don’t get passionate about PC’s the way they do Macs. It just seems like Microsoft is playing the game on Apple’s terms which never seems to work out. Maybe I’m wrong but it will be interesting to be there at the beginning.

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Camtasia Review

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Making and publishing screencasts has become much easier the last few years. It used to be that screencasting applications only captured your screen movements. Current screencasting tools are much more powerful. The latest addition in this space on the Mac is the Windows screencasting champ, Camtasia.
I spent the last three weeks trying out Camtasia and while the application definitely shows promise, it also still needs a bit more cooking.
I’m going to break this review into the three phases of screencasting: capture, edit, and export.

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Capture

Camtasia’s biggest stumble is during screen capture. Camtasia is resource intensive and hits the processor, hard. If you have the computer busy already, Camtasia will peg your meters.

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Not only does this slow down your Mac while recording, it also shows up recording. The video recorded in Camtasia on my 6 month old iMac came out choppy and washed out in comparison to the same recording in Screenflow. This was particularly noticeable when capturing video or advanced graphics.
For audio, Camtasia relies upon a version of Soundflower, an open source application, to perform some of its audio capture. This is a bit concerning as a result of Soundflower’s sometimes erratic behavior. I didn’t experience any troubles with it while testing Camtasia but I’ve had issues with it in the past. Installing it on my drive again is a bit like inviting a toddler into your home that that broke all your china during his last visit.

Editing

Once your capture is complete, Camtasia opens its editing window. Despite its strong Windows roots, Camtasia for Mac most certainly is a Macintosh application and the developer clearly is not trying to just throw an ill conceived port at Mac users.
The UI is generally clean and self explanatory. You could get this application running with little training but Camtasia’s excellent online tutorials are worth the time.
Camtasia has several interesting editing functions. It supports built in transitions. This is an innovative feature that allows you to transition your shots right in the screencasting application, which I’ve always done in Final Cut or iMovie. The transitions are limited but probably enough for most uses.

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It also has a small library of graphical assets you can drag onto your screencast which can be useful as a visual aid. Strangely, all of these assets are filled in shapes which prohibits you, for instance, from putting a circle around a screen button. Using OmniGraffle, I created several PNG shapes that easily imported into Camtasia which solved this problem but also pulled me out of the “single paradigm” experience Camtasia seems to be going for. There is also a way to color shade your screen but it is an all or nothing proposition and I’m not sure how useful that is for producing screencasts.

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Strangely, it doesn’t allow for voice over recording in the edit phase. You must capture your audio during the original recording or go and record your voice in some other application and import it into Camtasia.
Perhaps my favorite editing function is SmartFocus that automatically determines where to focus and zooms to the surrounding area. While I was initially skeptical about turning this responsibility over to software, Camtasia did the job remarkably well. Application of this feature, however, required that you have extra pixels to move. If you capture the entire screen and keep your resolution at full screen level, there is no room for SmartFocus and it doesn’t work.
My least favorite thing about editing in Camtasia is the way it makes me tear the clip into multiple pieces to highlight a single window. You must isolate the section where the window exists by cutting it out of the existing clip and then apply the effect the entire cut. Screenflow makes this much easier by applying the effect to an adjustable portion of an existing clip.
Editing and scrubbing in Camtasia was laggy and imprecise. It often took me several times to get the playhead in the right place. In contrast, Screenflow is snappy and more accurate.
Also, Camtasia does not provide any control for the curser. There is no ability to hide or highlight it. This is another omission that makes me wonder exactly what the developer was going for.

Export

The export features in Camtasia are good. It has a “Share” menu item that lets you easily send your screencast to iTunes, YouTube or Screencast.com. Under the advanced tab it allows you to customize your export with the familiar set of Quicktime options. There does not appear to be a lossless export.

Conclusion

While Camtasia tries to be that single purpose, do everything, screencasting application, it doesn’t quite get there. It reminds me of a really nicely decorated cake that, when you get it on your plate, tastes bad. In failing to nail the capture portion of the screencasting workflow, Camtasia falters out of the gate. No matter how interesting the transitions are, if the capture is choppy, the final product is lousy. With iMovie free on every Mac, the developers’ time would have been better spent nailing the screencasting functions before tacking on the bells and whistles.
While I’m pleased to see TechSmith bring Camtasia to the Mac, until it sorts out the capture quality, I would hold off on this application. This is a 1.0 release and I look forward to seeing if they can improve upon it. A license for Camtasia is currently $99 but that price will move up to $149. There are several good tutorials on the website and there is a free 30 day trial.

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Steve Ballmer’s iPhone Assault

There have been several reports about Microsoft head Steve Ballmer confiscating a Microsoft employee’s iPhone and fake stomping on it. This guy is really in charge of the world’s largest software company? Lately, I don’t understand Microsoft generally and Ballmer specifically.* Microsoft has the operating system market sewn up, the corporate world at its mercy, metric tons of dollars pouring in, and yet they appear obsessed with Apple. It’s not funny. It just seems kind of sad. I know there are some smart people up in Redmond. I’ve met several of them. However, lately their antics just seem juvenile.
* While I’d agree if an employee took a picture Steve Jobs at an Apple event with a Windows Mobile phone, it would be frowned upon but I don’t see Jobs pulling Ballmer’s schoolyard antics under any conditions. Besides, it would never happen anyway. Have you *seen* the Windows Mobile platform lately?

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OmniGraphSketcher Review

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There is an old saying that, “there are lies, damn lies, and statistics.” Without passing judgment, I frequently have need to insert graphs and charts into presentations and a lot of times it is much harder than it should be. While I am a big fan of Apple’s Numbers application, it has its limitations.

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This is where the Omni Group’s latest gem, OmniGraphSketcher comes into play. This application allows you to make very precise graphs. OmniGraphSketcher takes graphing out of the spreadsheet. It, essentially, combines a charting tool with a drawing application. In very little time you will be able to create accurate graphs with colorful data sets and highlights, curves, and shading without requiring an advanced degree in mathematics and statistics.

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Running OmniGraphSketcher, I was able to draw my own graphs or import data from Excel and Numbers sheets as a starting point for beautiful looking graphs. Once the basics were set up, annotations, shapes, arrows, and tick marks were simple and effective.

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OmniGraphSketcher also makes it easy to export graphics for use in other applications. After using this application for some time, it is obvious some of the OmniGraffle team was involved. Once again, the Omni Group has created an application I didn’t realize I needed, but now can’t live without.

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If you routinely work with presenting data, this $30 application is certainly worth downloading. As with all other Omni products, there is a student discount and free trial.
You can listen to this review on the Surfbit’s MacReviewCast.

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Speaking at Macworld

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I am pleased to announce I’ll be presenting two sessions at Macworld Expo and Conference in February. The descriptions are listed below. If you are planning on attending, let me know. I’m already planning these presentations to be something special.

Mac at Work

Feb. 11, 2010, 1:00 PM – 2:15 PM
While creative professionals and students have always “seen the light” and used Apple Macintosh computers, the business world has traditionally shunned the Macintosh platform. Up until very recently, the only apples you’d find in business were in lunch bags. That, however, is changing. Macs are starting to pop up in the strangest places including boardrooms, corner suites, and courthouses all over the place. This session will tackle some of the most common work related tasks and explain Mac specific tools to conquer them. Topics will include: mail, task management, word processing and number crunching, presentation tools, PDF management, note taking, project management, business graphics, and billing. There will also be a discussion of how to help Macs play nicely at the workplace including networking with the Enterprise and sharing data with PC colleagues.
This session is for people who suddenly find themselves with shiny new Macs but no idea where to start or those with older Macs but want to go beyond Microsoft Word. The session will describe software and hardware advice, tips, and recommendations to squeeze all the juicy goodness out of that Apple on your desk and, better yet, make participants look fantastic to their bosses, co-workers, and clients.
You will hear about software recommendations, tips, and workflows for using your Mac to do the most common work related tasks better, faster, and with more panache.

Numbers Lab: Spreadsheets with Flair

Feb. 9, 2010 10:00 AM – 12:00 PM
Apple’s Numbers application isn’t like the worn out spreadsheet programs you are used too. While it certainly can crunch numbers with the rest of them, Numbers is much deeper allowing you to sort and organize just about any information and share and report your data like no other spreadsheet application. Attendees at this interactive presentation will create Numbers spreadsheets and learn several intermediate to advanced Numbers techniques in a fun and entertaining environment.
This session is for all Mac users looking for a better way to manage information and supercharge their Numbers prowess.
Attendees will learn:
To build and customize Numbers sheets and templates
Formula and function power tips
How (and when) to make compelling charts and graphics
Numbers’ robust reporting and printing tools
The best techniques for sharing their Numbers data with Mac and PC users
How to customize the Numbers interface and templates to their own needs.

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