Vision Pro in the Wild

AppleInsider’s Mike Wuerthele got some hands-on time with the Vision Pro and reports in. On the video passthrough, Wuerthele explains, “The part I’ve been most skeptical about is how well the Apple Vision Pro passes through the surroundings to the user. The short version is that it does it very well, with crisp and clear images most of the time.”

I think when it comes to this product, it’s going to need to be something you spend some time with before purchase. I’m curious how they will accommodate that in Apple Stores.

Apple Software Beta Day

Today Apple released the second developer beta builds. This second beta usually deals with any obvious problems from beta 1 plus starts to show the areas where they are willing to reconsider decisions. As users, these early betas are the best time to weigh in on bits we’d like to see changed. The further the train gets down the track, the harder it is to back it up. I’d guess we’ll get beta 3 in another few weeks and, hopefully, before that, a public beta. My fingers are crossed.

Perhaps even more noteworthy, Apple also released the Vision Pro Software Development Kit (SDK). This is the first release of this SDK for the new platform. One of the nice bits about being in Cupertino during WWDC week was observing my indie developer friends’ eyes as they discussed developing for the new platform. To date, there has been no “killer” augmented reality apps. Indie developers plan on changing that.

Early Vision Pro Feedback

Several journalists got to strap into the new Apple Vision Pro headset. Three of my favorite reads are from Matthew Panzarino, Jason Snell, and Chance Miller. I’ve also spoken to several others here in Cupertino that got the demo. Every person I’ve spoken to that got to try Vision Pro praises the technology. This truly is one of those “only Apple” products. There is no other company with the hardware and software expertise to pull it off. The 12-millisecond latency is something that particularly stands out.

The question that we’ll be asking ourselves is how this technology can change our lives. Looking back at the Apple Watch, Apple initially leaned into it as a fashion product but eventually came around to the idea that it is primarily a health and fitness device. I think for the Vision Pro, the killer use case will be even more stratified. Some people will want them to consume content. Imagine having an IMAX-equivalent screen you can strap on your head or watching your favorite sport virtually on the field next to your favorite players. I love the idea of creating virtual workspaces where I could journal in the middle of Yosemite or do some work while enjoying the view from Machu Picchu. I also like the idea of a seemingly 40-foot whiteboard that I could use in my 14-foot office.

The answer to how we’d use this is going to be “it depends on the person.” Can Apple continue to nail and improve upon this technology? Likely. Will this technology reach critical mass as it gets more affordable? That depends on whether there are enough good reasons for it.