Apple announced Creator Studio this week, bundling Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage along with enhanced versions of Pages, Numbers and Keynote into a $130/year subscription.

My feelings are mixed. Every time Apple rolls out a new subscription, I get a little leery. The company’s increasing focus on services revenue feels like a slow drift away from the traditional model: make great hardware, sell it, move on. I understand the business logic. I just notice the shift.

That said, I’m genuinely relieved about Pixelmator Pro. When Apple acquired it, I feared the app would get thrown into a wood chipper and turned into new features for Photos. Instead, it survives intact and gains an iPad version. For someone who uses and loves Pixelmator Pro, this is good news.

The creator tools lineup is impressive. I use Final Cut and Pixelmator often. Compressor renders my MacSparky Labs deliverables. MainStage is part of my music practice routine. I fire up Logic occasionally. These are serious applications, and $130/year to keep them current feels reasonable to me.

I also appreciate that Apple preserved the option to buy these apps outright. You’re not forced into a subscription. If you prefer a one-time purchase, that path remains open. This flexibility acknowledges that different users have different preferences, and it’s a smart move.

So what’s the problem?

The iWork suite.

Pages, Numbers, and Keynote have been free for years. They’ll stay free. But now there’s a separate tier within Creator Studio that adds new templates and Apple Intelligence features to these apps. If you want those extras, you need the $130 subscription.

From conversations with MacSparky Labs members, this isn’t landing well. Many of them have zero interest in Final Cut or Logic. They just want the latest iWork features. Asking them to pay $130 for that feels unreasonable.

Could Apple offer a cheaper iWork-only tier? Maybe $30/year? Possibly, but that starts to feel like nickel-and-diming. Apple is a multi-trillion dollar company in the middle of a major push to make Apple Intelligence central to everything they do. The better answer is simpler: make those iWork features free for everyone.

If I had a magic wand, I’d remove the iWork suite from Creator Studio entirely. The new templates and AI features would roll out as free updates to apps that are already free. The Creator Studio subscription would focus on what it should focus on: professional creative tools for people who actually use them.

By trying to sweeten the Creator Studio deal with iWork additions, Apple ended up frustrating users who don’t need video editing or music production software but do want the best version of Pages or Keynote. It’s a bundle that serves almost nobody perfectly.

I suspect the ship has sailed on this one. But I hope Apple course corrects.

Today’s sponsor is Timing, and if you’ve ever wondered where the afternoon went, this app has answers.

I’ve written a lot about hyper-scheduling and blocking time for important work. But there’s a gap between the plan and reality. You schedule two hours for writing, but did you actually write? Or did you spend forty minutes in email and another twenty “researching” something that turned into a YouTube rabbit hole? Without data, you’re guessing.

Timing fills that gap. It runs in the background on your Mac, quietly logging which apps and documents get your attention. You set up rules once (Scrivener equals writing, Safari on specific sites equals research) and Timing handles the rest. No timers to start. No timers to forget. Just an honest record of where your hours actually land.

The newest feature is AI-powered summaries. Instead of sifting through a raw timeline, Timing groups related activities and highlights what you worked on. Open the app at 5 PM and get a clear picture of your day in seconds. For anyone doing the shutdown ritual, this is gold.

Timing also pulls in Screen Time data from your iPhone and iPad, so you see everything in one place. And it detects when video calls end, prompting you to log that time. If you bill clients or just want accountability, that coverage matters.

This is a proper native Mac app. Local data by default, fast interface, no Electron bloat. Plans start at $9/month for Professional. Expert ($11/month) adds the AI summaries and Screen Time sync. Connect ($16/month) brings team features. All plans include a 30-day free trial.

You can’t improve what you don’t measure. Check out Timing and find out where your time really goes.