Direct Mail: Email Marketing That Feels at Home on Your Mac (Sponsor)

I’m pleased to welcome a new sponsor to MacSparky, Direct Mail for Mac. If you run a business, a side hustle, a podcast, or just want to stay in touch with a community, you know how important great email marketing can be.

The brand-new Version 7 is a huge leap forward. This update brings a host of new features, including a reimagined user interface, smarter list management, powerful email sign-up forms, upgraded reporting, and all-new tools to help your emails stand out. Whether you’re sending to 10 people or 10,000, Direct Mail gives you the tools to do it professionally and painlessly.

If you’ve ever been frustrated with clunky email marketing websites, or just want something that feels right at home on your Mac, I encourage you to check out Direct Mail. It’s free to download and try, and there’s no subscription required if you prefer a pay-as-you-go option. You can be up and running with your first campaign in just minutes. Get started today and grow your audience with powerful, Mac-first email marketing tools.

Direct Mail: Email Marketing That Feels at Home on Your Mac (Sponsor)

I’m pleased to welcome a new sponsor to MacSparky, Direct Mail for Mac. If you run a business, a side hustle, a podcast, or just want to stay in touch with a community, you know how important great email marketing can be.

The brand-new Version 7 is a huge leap forward. This update brings a host of new features, including a reimagined user interface, smarter list management, powerful email sign-up forms, upgraded reporting, and all-new tools to help your emails stand out. Whether you’re sending to 10 people or 10,000, Direct Mail gives you the tools to do it professionally and painlessly.

If you’ve ever been frustrated with clunky email marketing websites, or just want something that feels right at home on your Mac, I encourage you to check out Direct Mail. It’s free to download and try, and there’s no subscription required if you prefer a pay-as-you-go option. You can be up and running with your first campaign in just minutes. Get started today and grow your audience with powerful, Mac-first email marketing tools.

On Avoiding Email: Second, Consider the Tool

Last week, I addressed avoiding email with the fundamental question of motivation. Specifically, are you using the easy stuff to avoid doing the hard stuff?

Despite its widespread use, email is not an efficient tool for all types of communication. We’ve overlooked its limitations in our attempt to make it do everything. It’s time we acknowledge that email is often the wrong tool for the job.

Numerous approaches to team communication can free you from the constant need to check your email. While these methods require some initial investment of time and thought, they can ultimately save you hours that would otherwise be spent on lengthy email threads.

For example, I have a scheduled weekly call with my editor where we talk about existing projects for about an hour. During that hour, we get everything handled for the week. Throughout the rest of the week, we keep notes for each other on individual project pages in Notion. Any question that doesn’t fit with a specific project goes on a separate page called “Open Questions.” Then, about a half hour before our weekly call, I go through all open loops and open questions so we can get on the phone and move through them. That one hour every week saves us multiple hours of messages and emails. With a bigger team, that saved time grows exponentially. Additionally, the back-and-forth nature of a phone call often yields better results.

If you are working with a team on a project, a setup like this is way easier than constant email chains with multiple people on it. This gives you one source of truth and one place to go to. It’ll take a little convincing with your team, but once you establish it, they will see the wisdom of it.

Also, try to schedule an in-person meeting regularly to review any open loops. When I was an attorney, every day at 4 PM, my paralegal and secretary could come in and ask me any questions they had. But it was understood they would not pepper me with emails or questions throughout the day.

Finally, there is an ancient bit of technology called the telephone. I put effort into my relationships with coworkers to make them understand that if they have something urgent, they can call me, but it better be urgent. I also make sure they understand that if they email me with something urgent, they will not get a timely response; I’m not your email monkey.

Many other tools are therefore better suited to team communications than email threads. Use your creativity to find a few that can work with your team. Only then can you loosen the grip email can have on your focus.

Avoiding Email: Do the Hard Stuff Instead

I recently heard from a listener asking me how to check email less often. I often get email like this. Indeed, I get this question so frequently that I’d like to answer it with a short series of posts on avoiding email. I have some expertise in dealing with email precisely because I’ve made all the mistakes myself.

One of the initial things you must consider with email is whether you’re using it to avoid doing the hard stuff.

Email is ever-present and it multiplies!. The more email you send, the more you get back. It can become a hamster wheel that never stops. In the abstract, we think of that as a bad thing, but what if getting off the wheel means you’ll be faced with some really hard work? Isn’t it easier just to keep running on the wheel and dreaming of cheese?

We like to complain about email, but it’s easier than many other things. The stakes are usually pretty low, and you can spend days and weeks on it without having to confront the hard stuff. I’m not saying you’d do this intentionally, but the easy path is so much less work.

You can check your email, maybe send a few replies, and feel like you’re getting something done while finding a great excuse to skip the hard work. You need to be honest with yourself about that, particularly if you find yourself checking frequently without good reason. It’s a one way that rebellious organ between your ears avoids doing more work. In that case, you’ll need to take steps. The blissful misery of email is not going to make a difference for you. It’s not going to get you the promotion, close the deal, or make progress on you big thing. The hard stuff, while difficult, is what matters.

Setting Up MailMate (MacSparky Labs)

As part of my Rethinking Email series, I’ve installed MailMate on my Mac again. MailMate is the powerful (and nerdy) email solution for the Mac. Here’s a video showing what I’ve done after a few hours of setup, including some custom Key Bindings. There is more to come on this, but here are some early impressions for the Early Access Members…

This post is for MacSparky Labs Tier 3 (Early Access) Members only. Care to join? Or perhaps do you need to sign in?

Rethinking Email – Inbox Serenity (MacSparky Labs)

I’m behind on my email, which made me rethink my email practices and how I can improve them. This is no less than my quest for email serenity. I’ve decided to do this as a series for the MacSparky Labs. Here’s the first entry talking about the problem, potential solutions, and some trouble areas where a specific email can gum up the works. I also share diagrams of some of my email workflows…

This is a post for MacSparky Labs Level 3 (Early Access) and Level 2 (Backstage) Members only. Care to join? Or perhaps do you need to sign in?

Will MailKit Save Mail.app?

One of the announcements to come out of WWDC this year is a new framework for third parties to create plugins for Apple’s Mail.app called MailKit. Mail.app has been stagnant for a long time. While the app continues to get support for email rendering and improvements to its basic functions (like search), that’s about it.

Most who use it day-to-day have gotten somewhat accustomed to how dated it feels. Making a stable, feature-rich email application isn’t easy. Most third-party developers seem to fall down on the “stability” part. Apple nails that but seems uninterested in the “feature-rich” part.

I hope that this new MailKit will allow third-party developers to pick up that slack. There is already a rich ecosystem of Apple Mail plugins, but I’ve become increasingly leary about using and recommending them during recent years. My concern was that Apple could, at any point, pull the plug on Apple Mail plugins.
A few years ago, I talked to an Apple engineer at WWDC who explained that mail plugins, historically at least, represented a security vulnerability, and Apple is very much interested in removing any security holes. The good news is that the announcement of MailKit means Apple is not pulling the plug on plugins but instead found a safe way for them to continue while keeping the platform secure.

This new sense that mail plugins have a future path and will continue to exist makes it easier for me to use them. I hope this also encourages other developers to get off the sidelines and explore developing new and helpful Mail.app plugins. Hopefully, another benefit will be that in future updates to macOS, plugin developers won’t have to re-invent the wheel every year. One of my favorite plugins is SmallCubed’s MailSuite, but every year I have to turn it off on beta machines and often for the first few months after a macOS update releases.

Unfortunately, MailKit is only for the Mac, leaving Apple’s Mail app on the iPhone and iPad sad and lonely, still without even the dignity of a sharing button. I’d love to see MailKit also make its way to iOS and iPad OS, but I’m not holding my breath.

Hey Email Gets Multi-Account Support and Hey for Work Released

The Hey team has been hard at work with several updates for Hey Email released today:

1. HEY for Work is now released. I’ve been trying it with one of my accounts and I’m impressed with its collaboration tools. Thread sharing with people on your team without hitting that damn BCC button is a massive improvement to team email. You can also move your work domain into Hey for Work as part of the setup. Another nice features is that the labels (tags) work everywhere and are consistent. That is not an easy nut to crack with other Mac email solutions.

2. Multi-account support. If you have multiple Hey accounts (e.g., work and personal) you can now see all that email at the same time or filter by account.

3. Revamped Forwarding + SMTP send-as support. There is better SMTP support so you can reply using alternative domain email addresses rather than your @hey.com address (partially depending on your alternative email host).

One of the big questions when Hey first arrived was whether it was going to be sustainable enough to merit continued support and development. It looks like that is no longer a worry. I’m impressed with the service, but I still don’t like the icon.